Pledgecamp
A crowdfunding platform focused on increasing transparency and accountability between project creators and backers through blockchain technology.
Project type
Crowdfunding Platform
Role
Lead Product Designer
Team
PM, 4 Engineers, UX Researcher, Illustrator
Traditional Crowdfunding Platforms
When crowdfunding projects don't go as planned, backers often end up losing 100% of their money, while creators and platforms retain their share of the funds.
“I contributed $500 to back this project, and now there's no communication or progress updates from the creator. I'm worried I've been scammed!"
-24 year old James Thompson
Upfront Lump Sum Funding
Money is released before proof of execution, so risk is front loaded to backers.Unrealistic Scope and Goals
Creators overpromise timelines, costs, and feasibility.Low Accountability and Weak Governance
No enforced checkpoints on projects.
Limited to no consequence for failing to deliver.Poor Transparency and Communication
No vision on progress or claims.
Updates are inconsistent or non-existent.Creators Overwhelmed
Campaign setup and execution is complex
Backer Protection
Milestones
Campaign Voting
Public Updates and Discussions
Guided Campaign Builder
In Depth Analytics and Marketing Integration
As the campaign gains momentum, we want creators to always be aware of their progress and reach potential backers beyond our platform. Unlike other platforms, we offer free real-time analytics, allowing creators to pinpoint exactly when their campaign starts to lose traction and identify areas for improvement. To further support their marketing efforts, we introduced referral links that creators can share on social media or other sites to promote their campaigns. Our system tracks the pledges and income from each link, revealing which ones are the most effective. I ensured the design is straightforward, intuitive, and easy to use.
Click here to view prototype.
Storefronts
User retention is crucial, so we introduced Storefronts, a unique feature empowering creators to generate ongoing revenue, build their brand, and reach more audience. Backers can pre-order items beyond completed crowdfunding time period, supporting their favorite projects and exploring new campaigns. This ecosystem fosters continuous engagement and satisfaction within the Pledgecamp platform.
Click here to view prototype.
Metrics
45
Campaigns projects on the platform
3
Only didn't launch
100%
Campaign funding goals met
8%
In post launch scope changes
Design Systems
UI Kit for Pledgecamp
Here is the robust design system I developed to ensure consistency, efficiency, and scalability across web, tablet, and mobile platforms. It establishes a cohesive visual identity while delivering high-quality, user-centric solutions.
What I learned
Defining Design Systems help speed up the process when creating a large complex design for web, mobile and tablet. It helps to make sure I remember the rules and guides I created to act as a plug in play through out the months of working on the project.
Spending time to find design inspiration for each element on every screen before sketching can greatly benefit the wireframing process.
If you're unsure where to start with branding inspiration, begin by identifying what you want to avoid. This helps narrow down choices and clarify your desired direction.
